Find the Right Email Marketing Jobs with Professional Resume
Over the course of my career in online marketing, I have experienced heavy email and analytic background as well as having the chance to review, and apply, to a number of email marketing positions (analysts, managers, directors etc.). Some applications led to interviews while interviews have led to jobs. With a decent level of success in regards to landing email marketing positions, I want to document what I’ve learned from my experience in combing through job postings on Monster.com, CareerBuilder, and the like.
The “lessons” and experiences that I discuss in this blog aren’t meant to be an end-all for applying to email marketing jobs, but rather, try looking at these tips as a guide to point out some red flags, and ensure that you’re applying for the “right” type of email job. The ever-evolving state of the email marketing field requires that you look carefully at job postings; failing to do so could land you in a world of trouble.
1: Figure Out Why the Company is Looking to Make a New Hire.
Regardless of the circumstances behind the job posting you saw, there’s a good side and bad side to accepting that position. For instance, if you happen to know that the company recently terminated an employee and is looking to back-fill their position, be cautious. Email marketing is similar to sales in that good salesmen, in a bad situation, may find themselves out of a job; the same can be said of an email marketer.
The recent changes in email engagement filtering, from the likes of Yahoo! and Outlook, make that goal of landing your message in the appointed inbox harder than ever (and rightfully so). The company that posted the shiny new email position on that job board may possess extremely unrealistic expectations of their email team, or worse, be interested in bringing in somebody to see if email is worth pursuing. I personally found myself in a position just like this not too long ago.
If a company is adding to their email marketing team, try to get a feel for what your day-to-day responsibilities will be like. It’s entirely possible (even likely) that a company is looking to make a new hire because their current staff wants to offload the tedious (and mindless) day-to-day production work to any willing person; I’ve also found myself in this position. It’s no fun and no amount of money can make up for a job that amounts to drudgery.
2: Sign Up For Their Email List (obviously)
This one goes without saying, but is often overlooked. Since email has evolved quite a bit since the days of blasting 500k emails at a time to a list with a 2% open rate, you’ll want to make sure that you’re applying to a forward-thinking organization. There’s nothing more depressing than being relegated to sending batch mailings with little or no variety. Finding an organization (and a supervisor) who is willing to let you experiment and grow the email channel is an amazing find!
If you can find a company with terrible email tactics and an unfocused strategy, take all the notes you can and compile them into a deck that you can present at your interview. If you’re a solid email coder, use that. Most companies lack the resources to send emails that render consistently across various email clients and devices. If you have the goal of impressing your interviewer – send an email to you him/her, and then show them the mobile optimized (responsive) version. In the event that you interview with the head of email marketing (and they’re a dolt), you may want to leave your PowerPoint deck in the folder as well.
On a more serious note, if you happen to find yourself in the type of email marketing position where you repeat a single set of predefined tasks ad-nauseam, quit as soon as possible. If you’re interviewing with an experienced marketer and they pick up the fact that your previous position consisted of a mundane series of tasks with no real input or creativity, you’ll be passed over.
I’ve worked with many individuals over the years who slip into complacency. That complacency itself does more damage to their careers than a termination will ever do. If you’re looking to hire an employee to take on a new project, or bring new ideas to the table, you’re going to want to choose the person who has been flamed out of the many dull email marketing jobs.
3: Create Seed Accounts to Test Deliverability
There’s nothing more frightening than accepting a new email marketing job, and then finding that the bad behavior of a former employee has permanently damaged your ability to effectively perform your job. In all likelihood, you’ll probably inherit a mix of good and bad practices on account of ignorance and pushy supervisors. Everybody wants to meet those quarterly numbers, right? So end more emails! Luckily, even the previous generation is beginning to accept that email filtering has some serious teeth, and bombarding people with email will backfire.
If you create email accounts for Gmail, Yahoo, MSN, and AOL, and then see emails from your prospective employer being filtered to the spam folder (or not arrive at all), you’ve got yourself a serious hurdle to overcome before you can win a few brownie points with the higher-ups. There’s a reason emails land in the spam folders, and that reason will not put a smile on your face. Great email content with high engagement tends to hit inboxes, not spam folders. For the purpose of inbox delivery, you’ve got to have compelling content worth reading.
In the event you do find emails consistently missing inboxes, this is a great point to bring up with your interviewer to help set expectations. In all likelihood, they’re aware of the deliverability issues and that they are part of the reason they want to interview you. If you can get your potential employer to commit to a time table for improving email deliverability prior to hiring you, you’ll be in a much better position to implement the best practices, and turn things around with minimal meddling by your Divisional VP.
If they demand results immediately, pass the job on. Most likely, it’s toxic to your career. After all, email marketing success results from cumulative dividends from implementing best practices, and sticking to them. Make sure your employer has a culture that matches that need; otherwise, you’ll be back on the job hunt.
Get an Email Marketing Resume Written by an Email Marketer
Crafting a resume to land your next (or first) email marketing job doesn’t have to difficult. My personal email marketing experience can help you communicate key points to hiring managers and potential colleagues. After spending years building a number of email channels from a large pile of stale addresses to a pruned list of highly engaged users, I’ve gone into the resume writing service.
This is a fantastic opportunity for you to leverage my experience as an entry/mid-level Email Marketing Manager and resume writer to deliver a great resume as part of your next job application. You’ll improve your chances of landing a fantastic new job and schedule more interviews along the way. If you’re in aspiring email marketer or applying for your first director level position, InterviewMeToo can help.